5 Ways Machine Learning Can Help Your Business

You may have heard a lot of talk about AI, Machine Learning (ML), and Deep Learning. In the end, they are less separate technologies and more an overlapping set of algorithms that help machines learn and ultimately evolve into a world of Artificial Intelligence where decisions, problem-solving, reasoning and more can be done better by a computer than a human.

For the sake of this post, we’re going to focus specifically on Machine Learning because it is the most prevalent in the business world and the easiest to incorporate into your business and in exchange realize some huge improvements in process, workflows, and efficiencies.

What Is Machine Learning?
In a nutshell, Machine Learning is a set of algorithms that automatically learn and improve from experience without being explicitly programmed to do so. The more data the machine analyzes, the “smarter” it gets. A simple example of ML is facial recognition. It captures, stores, and analyzes, facial features derived from photos of human faces and over time it has derived the ability to match a person’s face with a picture of that same person from a database.

Machine Learning And Your Business

Here are 5 great ways to bring ML to your business today:

1. Customer Relations: Adding an intuitive ML-driven chatbot to your site, is a great way to have 24/7 support even when you’re not around. Drift is a great application to look into.

2. Copywriting: How about having a robot write your next blog post? It’s possible now with platforms like Jarvis.ai and Copy.ai.

3. Web Stats: Up your website game by using ML-driven tools that provide predictive feedback, like an extension of Google Analytics called Analytics Intelligence.

4. Sales: Imagine being able to analyze every word your entire sales team has said on calls with potential clients over the past year to see what’s working and what isn’t? Tools like Gong.io make it possible.

5. HR: Streamline and automate functions like payroll and get recommendations for future hiring strategies based on turnover rates and more. Zenefits has all those bases covered.

It’s not hard to see that Machine Learning is not only the future of business improvement, but it’s already here, ready to take you to the next level of management today.